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Hey,
those both are events, just like the wandering horses that are taking place now.
In those events you can request help from friends, so it's helpful to have some friends that are active at playing the event, and can help you. This is why some people write on their page, that they happily accept friend requests for those events. It's easier to make progress then =)
The events here use to reappear after some time, so you might see one of them in a few months.